In my last post, I described why your readers (and my customers) want you to write short.   Over the next few posts, I’m going describe methods which enable you to do this more effectively. Not only will these techniques win you new readers, they’ll also make your book more attractive to stores!   Today’s readers don’t just want thinner books, they also want content that’s easier to scan. Tighten up everything in your book. Believe it or not, readers really do appreciate chapters that are just a couple pages long.   I just finished reading a New York Time’s Best Seller (Platform: Get NoticedRead More →

In today’s culture people are reading more than ever before. At the same time, they’re also reading less. Understanding this paradox makes all the difference in whether or not your voice gets heard.   To see what I mean, consider how written communication has changed over the course of just a few generations:   Not too many years ago, there were only three ways a person could hear from a writer. They could read a book, flip through a newspaper or magazine column, or open a personal letter (you remember those things that used to come in the mailbox with stamps on them?).   ReadingRead More →

If you’ve self-published a book or are planning to, you’ve probably looked into the author discount program that most publishing houses offer.   Let’s crunch some numbers to see if this is a wise move for you.   You, the author, will be eligible for a discount on your book for any copies that you personally decide to buy. If you place a large enough order, this markdown can be as high as 50% off the retail price. Self publishers will try to sell you on this discount early into the production phase.   Why You Should Do It   -You can earn money byRead More →

In my last post, I described marketing techniques which are a waste of time when it comes to getting your product sold in stores.   Now it’s time for the fun part. Over the next few weeks, I’m going to provide several tactics you can employ which will make your book irresistible to bookstore owners and managers.   But first, one more story of a failed marketing attempt:   God’s Shrooms   As I was opening my store one morning, a gentleman approached me to see if I would be interested in carrying a new gift line he was developing. I prepared for his pitch.Read More →