So you’ve written a book, or at least, you’ve thought about it.   Now the hard part – getting it to sell. If you’re like most writers, you’ve dreamed about seeing your masterpiece on the shelf at your local store. While this might be the holy grail of your marketing efforts, it’s not the end goal. Not even close.   I’ve written about how to get your book carried locally. Now, I want to share some ideas on how to get your title off the shelf and into reader’s lives. And to do that, you must first accept the fact you’re a small writer inRead More →

Last week my family and I partook in the annual tradition that is Chick-fil-A’s Cow Appreciation Day.   If you’re not familiar with this event designed to build brand loyalty, allow me to sum it up in two sentences:   Dress like a cow. Get free chicken.   We love Chick-fil-A’s menu, all the more so when it’s free. So on this particularly hot July afternoon, the Wilson clan donned our bovine apparel and headed to our local headquarters for the original chicken sandwich.   Since it was my day off, we decided to make the most of it by hitting two restaurants – oneRead More →

How the Gospel Increases Productivity While Freeing Us From the Pressure to Get Things Done   Yesterday I planned to take our three-year-old twins on an outing so that my wife could have some needed time to herself. Trying to get out the door, we were suddenly interrupted by “emergency” potty breaks.   Then came the munchies. Followed by the meltdowns. Next, the missing shoe.   Thirty minutes later, I accessed our situation. Not only had we avoided the car seats, my one-shoed son testified that we had actually backtracked in our attempt to make it out the door. I was exasperated, and in myRead More →

Photo Credit: skpy via Compfight cc   In a recent post, I discussed the importance of creating a book title and cover which demand attention.   Other than establishing your subject matter, this is the most important component of your marketing strategy. However, it is only one piece of the puzzle which, when solved, gets your book off shelves and into your reader’s hands. The rest of your success relies on a series of teases and promises.   I’m a bookstore manager and spend my time engaging customers as they shop for books. In my fourteen years of watching folks browse for literature, I’ve discoveredRead More →

If you tried to share anything on social media yesterday that wasn’t Hobby Lobby related, I apologize.   As it turns out, two oncoming trains of thought collided, delaying social media traffic for hours on end. Selfies and birthday wishes were put on hold as friends and followers clamored to post one-liners or a blog link they just knew would change the mindset of the other half of the nation. It’s a normal occurrence in the world of Facebook and Twitter.   It doesn’t take much to offset the normal flow of streaming status updates. Just have a celebrity make a fiery statement or letRead More →